Shearings Holidays approached us about creating a web solution which showcased a unique hotel and leisure complex in their protfolio of 48 hotels.
The Alabama is Blackpool's multi award winning entertainment venue, and as such required an online solution which demonstrated their unique product and identity, itinery and booking information.
A lot of emphasis was put on creating a Search Engine Friendly coded solution, along with the generation of enquiries to the venue and the conversion of more show bookings to accomodation bookings for the hotel.
Management at the hotel now estimate the venue's website to generate approximately £175,000 worth of bookings and enquiries every year on top of their groupwide shearings.com website. Most of which come from search engine enquiries - in particular organic listings the venue commands with Google.
We also created an online booking system for the venue - www.ticketmonkey.net at zero cost - working on a commission only basis to ensure development costs were kept low, and the client has continued ongoing support from us.
